Great answer. Every business has phones. The have had a form of communication since the dawn of time. Be it a pteranodon with a bone attached to its leg( A favorite  Super Bowl FedEx commercial of mine) to today’s instant communication and e-commerce. There has been no question as to the value of communications to a company. The question becomes in how do you optimize the channels that we use to communicate.

Are we communicating our companies goals and objectives? Are we listening to our customers needs and concerns? Are we listening to what the competitors are doing and saying and do we care?

As we have stated many times in our workshops, one on one consultations, and blog post’s not every channel is needed by every business out there. Not all business’s need a staff of 5 to 100 people dedicated to online social platforms to communicate their business to potential customers. But it is needed. Ask yourself how much business would you not do if you had no phones?

 NOW how much business have you lost not utilizing the many free online tools out there to reach your customers and future customers. What is the ROI on silence or absence of your company online?

Only you can answer these questions, but if you need some ideas or help we are here for you.