A Community cause+Radio+Social Media = A BIG BANG

Seth Crofton — Fri, 02 Apr 2010 05:28:56 +0000

Well It’s been a quiet March but a Rip Roaring April. Today on a local Seattle Talk show ( Kiro 97.3 FM) Host Dave Ross commented on the fact that Seattle would not have its traditional Fourth of July fireworks show. Well then local Seattleite chef Tom Douglas came on board with a donation/pledge of $5000.00 . He then challenged the host and local business’s to do match him to help keep this family program. You see One Reel ,a non profit agency that hosts the show, said it needs $500,000 by Tuesday morning. After 15 months of trying to find a corporate sponsor with no luck said they were going to be a no show.

Now a side note here. Some of us would have suggested going after smaller sponsors a lot earlier then 15 months but that is another point for a later time.

However it’s been almost 12 hours and we are almost to our goal of $500,000 . All because the work got out not only on Radio ( traditional media) but through the social media tools that the radio station uses ( facebook, RSS feeds, Email notices, twitter, live streaming) effectively. Non profits take notice of this. If you have a cause take notice of this. Traditional media combined with the FORCE multiplier of social media is highly..highly effective.

You can view all of this and the great donors at www.mynw.com

Social Media Marketing Education for Executives » Fourth of July

A Community cause+Radio+Social Media = A BIG BANG