Social Media Marketing Education for Executives » flickr

Organic SEO for the Fall Season

Seth Crofton — Wed, 13 Oct 2010 23:38:41 +0000

Now that were getting into fall we are reminded to rake the leaves and clean up the yard. We are reminded to fall back an hour on our clocks and to change the battery in the fire alarm.

You should also look at cleaning up your companies information online as well.You should take a look at updating info on the multiple local business search sites. These are sites like YELP, CitySearch, Merchantcircle, Superpages. Also don’t forget to look for reviews of your company on Angieslist as well as searching through the forums on craigslist. Make sure that Google maps,Bing maps and Yahoo maps are updated with your correct info as well. Make sure that all hyperlinks, contact info, and pictures on your website and social media platforms( Flickr,Facebook,Myspace, etc) are current.

Remember each social media platform utilized out there on the web for your business is more then just a tiny ripple on a pond created by the proverbial pebble. With social networking, digital marketing, proximity promotions, and multi-channel media, YOUR business has never had a larger pond to play in. The pebbles are no longer hitting the water one at a time they are being launched into the pond in multiple handfuls at a time. The ripples are now becoming waves and you want to make sure your company is riding them successfully.

Great Use of an Interactive QR code for the streets

Seth Crofton — Mon, 21 Jun 2010 02:33:00 +0000

Great use of interactive social media through Graffiti…although only available in the UK/Bristol area but should have been incorporated and used this year for E3 Gaming convention http://tinyurl.com/2drp6ml

So the uses of QR codes are vast but this was a great idea in using them as graffito. Now of course graffiti is frowned upon but think of the many flyer’s you see downtown advertising bands/activities/groups and performances. And if your at a convention what a great way to get people to see what you have to offer by placing a few of these as posters up on the walls to the convention area.

Great website for design with a huge potential for social media use

Seth Crofton — Tue, 17 Nov 2009 20:52:59 +0000

I actually got this flyer at a coffee shop in Seattle, WA last Friday. Boconcept is an international design company that does interior design and furniture as well.Tthey are doing a juried contest for designing a cool cup and you can see the contest here. Great user interface with a wonderful selection of shapes,colors and the ability to download the template for you to really customize a design. But again its so dissapointing to see a great concept fall short. The only way to show off your design is on their website. The only way to tell your friends is by emailing them through BoConcepts website. There is no use of flickr or photostram or a facebook fansite showing off the designs and no use of Zazzle.com. I do recommend designing your own cup its a lot of fun but take a serious look at how much time and great effort went into designing the creative user experience. Great job but unless people go to your website how are they to know. And designers love to tell their friends and show them what they did( see papercritters.com ) and that is not shown here. Hopefully they will be able to add social media to this contest before it ends in December.

Free online catalogue’s…Flickr?

Seth Crofton — Mon, 27 Apr 2009 17:05:42 +0000

Yep nothing is ever free right!?

Well not entirely true it will cost you something in your labor ,but Flickr is a great way to catalogue your products or services. Not only does it thumbnail your pics but it also allows viewers a chance to see high resolution pics as well. For a cragislist, yelp, flipped or other social media site that allows you to post stuff for sale you can embed a link to view these images. Craigslist for example allows you to post photos but there resolution is not that great.

For an artist, studio, or designer Flickr is a must to gather a following and a great way to exposure of what you can do.

For a retailer its a great way to have a catalogue of your products that you can easily point to and if your hard drive crashes or you lose an image a great place to easily store them as well. Just remember it is out in public for all to see, use or grab.