$20 Facebook Campaign

Metric	Amount
Impressions	43,689
CPC	0.117%
Clicks	51
RSVPS	8
RSVP Maybes	17
Pending responses	55
Ave CPC	$0.39
Time period	2 days

Money spent $20.00

Now this was also a targeted campaign in that the viewers of this simple add were to be within 50 miles of the Portland Oregon area. But take a look at the hits/clicks, and RSVPs . The average person on Facebook has around 180 friends. So each of the 8 Rasp’s just reached out to 1440 people ( 8 x180) and the RSVPs maybe reached out to 3060 people ( 17 x 180) . Now we don’t know each one’s privacy settings so we would need to assume that they are open to let their friends now of what they have done and in doing so point out the vendor/company to all their friends.

Very simple, easy and cost effective. It also took all of 20 minutes or so to do.

So if you have not tried Facebook ads to work with your Facebook fan-site I strongly suggest you do. It beats reading an expensive magazine with expensive coffee. Those never get you any sales.