77% of all Americans online each month watch a video on YouTube.

YouTube spans all age groups with an increase recently in the age group ranging from 35 to 49 ( how to get a job videos?)

470 million people visit YouTube a month so if it was a country it would be the 3rd largest in the world.

And companies are now looking at YouTube stars ( like the annoying Fred to help promote their brands and products and are specifically creating YouTube commercials( low cost and can be experimentally edgy)

Some interesting ideas there since anyone can create a YouTube channel and as we have seen from Dominoes pizza ( who did not capitalize on their presidents apology video) a great way to squash naysayers and reveal your opinionated truth about your products and services. Some examples?

• Electronic Arts has used YouTube to address bugs in their Tiger Woods video game( great spoof of Tiger walking on water).
• Nike has used this with Kobe jumping over a car ( and spawning many new and improved versions)
• Armor games now uses YouTube as the channel for their instruction walk through videos for their games.
• Carls Jr launched a new hamburger on YouTube
• Burger King and Seth McFarland teamed up to promote burger king in hilarious videos.

So take a look at how you can get talent from YouTube to help your brand out or create your own videos with company employees in crazy and unique ways to get your companies message to the people. It’s cheaper then late night cable and reaches more people.