Delorean vs Jelly Belly

Ok, I know what you’re thinking. What does the 80’s Back to the Future car have to do with Jelly Belly. Nothing actually, but in a conversation over Christmas talking with my cousins both of these subjects came up, and being naturally curious I looked them up. Now  Jelly Belly has no social media icons on their front page but of course a huge following. Millions of hours have been poured in by fans trying different flavor combinations and posting them not only online but on YouTube, Facebook, and other social media outlets. Jelly Belly does not have to try hard to find love online out there in cyberspace and does have several links to show them off.

But they don’t go out of their way to advertise it.

DeLorean as you can see does go out of their way to show you where online you can find them and the coolest car of the 80s. YouTube and Facebook are boldly shown and they have done some interesting low cost fan contests. They also effectively utilize their Facebook fansite with these contests. If you hurry you can get into their latest contest, a paper DeLorean, by Dec, 31st.

So take a look at these two brands and your own company and see how best you can utilize social media or not utilize it. Do you have a strong enough fan base to let them go ahead and worship your product or do you need to motivate and support you fans? Just remember to make 2010 a strong marketing year for our rebounding economy and from all of us at Smmee have a great New Year!

Tags: 1980, brands, companies, cyberspace, De Lorean, exposure, Facebook, Jelley belley, New Year, paper toy, social media tools, users, YouTube